It’s not a shocker — it’s electric trucks people think of when they envision a more sustainability-driven heavy-duty transportation sector. And Rand Taylor will admit that’s probably where the far-off future lies, especially as state and federal climate goals are pushing everything in a zero-emission direction. In the meantime, however, he’d love to have you start a stopgap in that green dream: his products.

Fuel Ox LLC, a maker of next-generation fuel additives and lubricants that help industrial fleet operators improve the sustainability of their equipment and operations, announced it has named Harold “Howie” Damron as head lubrication specialist. In this role, he will lead the continued innovation, product development, testing and expansion of Fuel Ox Infinity Lube as part of a comprehensive suite of industrial sustainability solutions that increase equipment longevity and fuel efficiency while reducing greenhouse gases and other harmful emissions.

Seizing an opportunity to position its growing portfolio of next-generation fuel additives and lubricants as a total sustainability solution for fleet, equipment and machinery operators, the ownership structure for Fuel Ox™ and Infinity Lube™ products has incorporated as a new entity: Industrial Sustainability Group Inc., or ISG.

Seizing an opportunity to position its growing portfolio of next-generation fuel additives and lubricants as a total sustainability solution for fleet, equipment and machinery operators, the ownership structure for Fuel Ox™ and Infinity Lube™ products has incorporated as a new entity: Industrial Sustainability Group Inc., or ISG.

Seizing an opportunity to position its growing portfolio of next-generation fuel additives and lubricants as a total sustainability solution for fleet, equipment and machinery operators, the ownership structure for Fuel Ox™ and Infinity Lube™ products has incorporated as a new entity: Industrial Sustainability Group Inc., or ISG.

Fuel Ox and Infinity Lube products have been incorporated under Industrial Sustainability Group Inc., or ISG. Under ISG, the company intends to expand its geographic reach, grow its distribution partners, and increase the availability of its products, which were developed for heavy duty trucks, buses, service vehicles, marine vessels, heavy equipment, etc.